Thursday, 31 January 2013

An interview with Rick Smolan

We met Rick Smolan six years ago. He was working on a book project entitled Blue Planet Run - a sophisticated collection of photos and stories about water resources of our planet. He asked to use one of our photos from a well in Ethiopia in the first pages of the book, and we have been friends and fans of their work since then. Now, we are pleased to be part of the next Rick book project, the human face of large data. With this new adventure, he began to make large amounts of information to life through Visual narration - something we know many here to charity: water.


When the launched book, Rick team donated $ 1 for every download of the Big data application and raised $ 50,000 to fund projects of drinking water in Ethiopia. Then, they launched an iPad on iTunes App and 100% of the profits will support charity: water.


You can support charity: water projects by downloading the Big data app for $2.99 here. 100% of the profits to fund drinking water projects around the world.


Here is an interview with Rick - it has shared with us what it looks like to interpret large data for a living and how we can apply it to our work on the ground.


My son of 10 years recently heard talk me on the phone about this project and asked me asked me what is large data. I said: "Imagine if all mankind sought through a look all of our existence and all of a sudden, the scientists allowed us to open a second look. You get not only more information, more data; literally, you get a whole new dimension. You get the depth and perspective, of 3D vision. It is given large, not just information but a new way to see or retrieve the sense of a sea of information. "In words simple, large gives us a whole new way of looking at things.


Our team is inspired by their efforts to raise awareness of the fact that one in nine people do not have access to a basic human need, such as the clean, safe water. It seemed an obvious choice to support charity: water by donating all proceeds from the the human face of large data iPad app to their noble cause. And the fact that 100% of our donation will directly fund projects in developing countries was a sweater.


The ability to collect, analyze, triangulate and visualize large amounts of data in real time, is that something the world has never had before. This new set of tools-so-called "Big Data" otherwise - has begun to emerge as a new approach to address some of the greatest challenges of the world and we thought it would be the perfect time to generate a global conversation reflected on a set of emerging technologies that could truly change the world.


The iPad has changed the ways people consume and the experience of content, and we have felt it was important to take advantage of this exciting new medium in a way that has not been made before. The human face of large data iPad app is one of the most innovative ways we used technology to tell a story. It will feature all the stories in the book as well as interactive content that allows the reader to go further and learn more about these fascinating stories. The $ $ app costs $2.99 and is available for download (iTunes). 100% of profits from downloads will be donated to charity: water.


We have spent months find photographs and compilation assignments for professional photographers that we have shipped all over the world. The images have an incredible sense of privacy - are people in over 30 countries and in all cases, the theme is on the data, sometimes great and sometimes little time to be great, is in contact with such an incredible array of human life in the world today.


You can learn more on campaign in the face of human data Big for Ethiopia by visiting their mycharity: water http://mycharitywater.org/the-human-face-of-big-data site

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