Monday evening was unforgettable. We hosted our annual charity 7: gala ball at the 69th Regiment Armory in New York City and more than 1,800 of you have joined us. Seth Meyers of Saturday Night Live hosted the evening and we collected more than 3 million $ in a single night. We want to say thank you to all those who, based in New York and celebrated with us.
The Waterwalk is a constant to each charity: ball, but this year we have built around a circle in the middle of the room scene. We asked the guests to walk a fraction of the distance that people in developing countries walk to bring water home to their families. For each person who walked, W Hotels and TOMS has donated $ 250 for projects of water in India. We raised $500,000 through the single Waterwalk.
We're not fans of galas long sit-down, congestion nasal, but instead of this, we treat the night as a big party... a big party. We are above all trying to new things to charity: water for this year, we tried a completely new concept during the auction. Years, abandon us the model traditional sale of holiday packages, watches and handbags and our auctions live became a pure giving event. But there was one thing that always bugged us - price tags have remained high. The auction worked and always, we raised funds, but it alienated many of our customers. So this year, we decided to turn upside down the concept and start low. We began the auction and asked the guests to join a minimum of only $200. And then they had the opportunity to climb to levels of $500, $1000, $5000 and $50,000. It worked. In 25 minutes, we had $800,000 in pledges in addition to 200 people.
Here are some photos of the evening:
Photos by Adam Mason, Audrey Rudolf, Josh Wong/guest of a guest, Matthew Borowick, Nancy Borowick
We would like to thank our amazing corporate partners and key supporters for making this evening possible.
Special thanks to the following people for making the charity: possible ball.
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