Free Webinar: “Your Website Doesn’t Matter: Why Email Still Rules Fundraising”

AppId is over the quota AppId is over the quota.  If she gets your emails -- and likes them -- she'll write you a bigger check

That’s the title of a free, upcoming webinar sponsored by the online do-gooders at Care2. Intrigued? You should be.

Here’s the description of the event:

Your website doesn’t matter and your Facebook friends don’t care! Shocked? Studies show that when it comes to online fundraising only one thing really matters: the quality and size of your email list. Email remains the primary driver of online donations… While we all love our Facebook friends and Twitter followers, nonprofits are raising very little money via social networks. At the end of the day the most reliable way to increase the amount of money your organization raises online is to maintain and grow a high quality email list.

Here at Water Words That Work, LLC, our experience consulting for nonprofit nature protection and pollution control organizations corroborates Care2's claims — the most effective thing an organization can do to raise more money from individuals is to grow your email list and put more of their current members onto your email list. Not only that — we’ve seen a clear and consistent pattern across multiple organizations: If a supporter is on your email list, they will donate more often and in larger amounts, even if they write you a check.

So how do you go about growing your email list? Follow the link below to see who the panelists are and to sign up for Care2's free webinar on the subject:

And while we’re on the topic of email, what tool should you use to manage your (hopefully) donor list and send those emails? Follow the link below to sign up for a terrific email tool that is completely free for most nonprofit organizations:

Water Words That Work’s “Message Blaster”