Two Free Environmental Communication Webinars

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One of our business partners, the email blast company Vertical Response, is offering a pair of free webinars that are of interest to our community.

We call it “Begin with Behavior,” but the industry lingo is “Call to Action.” In this webinar, you’ll learn how to maximize the number of people who act on the emails you send them. You’ll get handy tips such as:

How to create a donate, pledge now, rsvp, or other buttonThe importance of placement in an emailSize does matterColor can contribute to more click throughsAnd more!

The webinar will be held on Thursday, July 14, 2011 1:00 PM – 1:30 PM, west coast time.

Your newsletter is a tool that helps you stay engaged with your customers and prospects as well as helping you grow your business. You can strengthen your relationships and customer loyalty with an effective newsletter. Do you have an effective newsletter? Do you have a newsletter at all?
Join the VerticalResponse marketing experts as they discuss how to build a valuable newsletter.

Learn ways to create quality open and click ratesFind out tips on avoiding the spam foldersExplore the content you should be sending in your newsletterReceive design tips to make your newsletter reader friendlyLearn from other VerticalResponse customers as we show off some of our favorite newsletters

The webinar will be held on Friday, July 22, 2011 1:00 PM – 2:00 PM, west coast time.